Asus make computers. Not a lot of people know that. What is more, Asus make computers that are small, fast, powerful, and have audio and graphics capabilities that should make them the choice for creative professionals – who currently don’t see beyond Apple.
We wanted the whole world to discover Asus. We wanted everyone to know how incredible their computers are. So we asked people to tell us about their own incredible experiences. The idea was to share them on the website we built – Asus – In Search of Incredible – and have everyone vote on the most incredible story.
Then we’d make a film of it, and screen it at Sundance, the world’s most prestigious film festival.
To stimulate our audience, we ran a teaser ad campaign, and created webisodes with the musician Jason Mraz for everyone to see online. We used Facebook and Twitter to amplify the campaign.
The result – 4 million visits to the site; an online audience of 16 million for the winning film; 1.8 million social media plays; and a sales uplift for Asus of over 300%. Incredible.