Tracey Barber's Biography
Tracey began her career as an Account Supervisor at Lowe Howard-Spink, working on blue chip above-the-line campaigns for a range of clients such as Tesco ( involved in the creation of their legendary “Every little helps” strategy), Lloyds Bank, the Mail on Sunday and Weetabix. She has since held Board level client services positions at Cogent and Brann, as well as working client side as a Senior Marketing Manager at Lloyds TSB and as a New Business Consultant for the Haystack Group.
At EHS Brann, she led agency wide business development as well as spending time as Managing Partner, driving and owning client development for a number of major accounts. Latterly, she became Group Marketing Director for EHS 4D Group, where she was responsible for new business and marketing across Direct, Digital and Data for the EHS 4D network. She holds a number of Non Executive roles and is Vice Chair of 2Gether Mental Health FT.
At Kitcatt Nohr Digitas, Tracey has overall responsibility for new business and marketing.
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Thoughts
23 May 13
By: Tracey
Comments: 0
What does the future hold for social and digital agencies?
According to research conducted amongst 2,000 marketing students across Europe, the days of the specialist social media and digital marketing agency are numbered. Over 80% of our industry’s up and coming talent reckon that these standalone agencies will disappear within the next 10 years, as digital becomes a mainstream discipline for all marketers.10 May 13
By: Tracey
Comments: 0
Emerging from recession in Europe
Publicis Groupe recently published some interesting research exploring how Europe will find its way out of this recession – if indeed it will ever do so. How are Europeans reacting to the recession? Who will emerge stronger, who will have been weakened? Do people fear the worst is yet to come, or can they see the light at the end of the tunnel? How do they think their countries will overcome the crisis? Which measures do Europeans view as necessary, or pointless, even counter-productive? Finally, how and to what extent are people prepared to reshape their daily lives in order to adapt to the new reality?23 April 13
By: Tracey
Comments: 0
