Richard's career started at Christian Brann in Cirencester where he cut his teeth as a copywriter, working alongside a young Paul Kitcatt. Lured by the bright lights of Soho, he moved to GGT Direct where he became Head of Copy and ultimately Creative Director.
His continual pleading for better briefs resulted in him setting up the agency’s planning department. Convinced he could serve the creative product better as a planner rather than a writer, he switched discipline to become the agency’s first Planning Director in 1997. Richard went on to build one of the most impressive planning departments in direct marketing, winning multiple awards and accounts including Abbey, Marks & Spencer and Prudential.
When GGT Direct merged with TEQUILA\ in 2005, Richard was promoted to Deputy Chairman. In 2006, he left to become CEO of Claydon Heeley and Strategy Director of the digital network Zulu. Now Richard is back doing what he loves most: helping clients to find creative answers to business problems.
A graduate of Oxford University and a member of the IDM, Richard has his own monthly column in Marketing Week.
Publicis Dialog's Chief Executive, Mike Welsh, recently described him as "the industry's biggest brain" in a letter to Campaign.
Rare roast beef on good bread, Plymouth Gin, thunderstorms, Autumn, a long sea voyage.