Paul was Executive Creative Director of Brann from 1992 to 1997; Managing Director of Brann London 1997 to 1999; and Executive Creative Director of 141 Communications from 1999 to 2000. He then set up Kitcatt Nohr Alexander Shaw with three partners, and launched the agency in January 2002. In 2011, Kitcatt Nohr merged with Digitas London to form Kitcatt Nohr Digitas.
Over the course of his career, he has worked with clients in financial services, retail, travel, leisure, government, private healthcare, automotive, telecoms, media, drinks, business-to-business and fundraising. These include Waitrose, WWF-UK, Norwich Union, Halifax, Friends Reunited, Peugeot, Vodafone, Sainsbury's, Unilever, Virgin, the NHS, Guinness, Laphroaig, The Guardian, Jazz FM, RSPCA, NSPCC and the Salvation Army, among many others.
His work has appeared in every medium, and he is one of the leaders of the creative revolution that has taken direct marketing away from the formulaic, rule-based approach of the past towards an idea-based, brand-literate philosophy. This has helped DM creatives show themselves to be the equals of their advertising agency peers in creativity, while far outstripping them in fertility of imagination, in openness to new media and innovation, and (most welcome to their clients) in business acumen.
Paul says, 'Direct is not a technique, it's an attitude.' He believes the best creative ideas have irresistible simplicity. It arises from deeply considered insight into customers' minds, together with immersion in clients' brands.
The creative departments at each of his agencies have enjoyed unrivalled reputations for winning business and awards, delivering results, and growing their clients' brands and profits.
Paul was named as Campaign magazine’s number one DM creative director in December 2009.
Opera, Rome, Burgundy, David Bowie, London, Roast Pork , The Grateful Dead, New York, Raspberries.