Integrated. Interactive. Direct. Digital. Advertising. Branded content. Whatever.
We don't mind what you call it. What matters is how we do it. And everything we do, we do with creative intelligence and technology.
If you own a brand, and you want to reach people now, and get them to do things they've never done before, and keep doing them, while telling all their friends - if you want to sell stuff and make money - the consumer you're after is more elusive than ever, and is going to get more so. There is no captive audience. Nobody has to sit through any kind of commercial message any more if they don't want to.
You need creativity not only in the expression and communication of ideas, but also in the technology that shapes and spreads them.
You need the latest, fastest and most exciting ways to reach people and engage their attention. But you need something to say when you get it. You need big ideas, that make them do something new, and talk about it. And the ideas have to be right. You need to know who you're talking to, how you should talk, and when.
You need the marriage of creative technology and creative intelligence.
3 Dec 13 NBT launches Christmas ad campaign