Weight Watchers, the world’s leading provider of weight management services, has appointed Kitcatt Nohr Digitas to manage its £500k CRM account after a competitive pitch.
Oystercatchers managed the pitch process, which consisted of Kitcatt Nohr Digitas, Geronimo and EHS.
Kitcatt Nohr Digitas will be working with Weight Watchers on its CRM strategy. The agency’s first work for Weight Watchers breaks in January 2013, targeting people as they set their new year’s resolutions.
As part of its brief, Kitcatt Nohr Digitas is developing a CRM programme that not only involves looking at new audiences, but at life stages of existing Weight Watchers clients.
Vonnie Alexander, Managing Partner, Kitcatt Nohr Digitas, said: “Weight Watchers really understand the importance of customer relationship management, social and local marketing as part of their overall strategy of not just reaching new customers but helping them continue on their Weight Watchers’ journeys. It’s so exciting to be working with such a brilliant, well-respected brand.”
Julie Davidson, Marketing Director, Weight Watchers, said: "We chose Kitcatt Nohr Digitas for their immediate grasp of our brand and their ability to make the potentially complex, simple and inspiring."
Chocolate covered raisins