Samsung Electronics, a market leader in consumer electronics, has appointed integrated agency Kitcatt Nohr Digitas to create the global digital hub for all its Olympic Games activity.
Samsung Electronics is the Worldwide Olympic Partner for wireless communications equipment.
Kitcatt Nohr Digitas has been briefed by Samsung to create and develop a global digital hub for all of the brand’s Olympic Games activity. The Olympic site will be housed within Samsung.com.
The site will feature information on the history of Samsung and the Olympic Games and its global ambassador for the London 2012 Olympic Games,David Beckham. It will also highlight the brand’s role in the Olympic Torch Relay and include content generated by the Samsung Mobile Explorers, a select group of young individuals who will be given the opportunity to share their experiences of the London 2012 Olympic Games using their Smartphones and social media networks.
The site will integrate with Samsung’s social media activity and will launch in January 2012.
All digital activities will be aligned under the theme of ‘Everyone’s Olympic Games’ and will aim to create opportunities of participation and involvement for as many people as possible.
In May 2011, Samsung announced an exclusive agreement with David Beckham to be its global brand ambassador for the London 2012 Olympic Games. Beckham will play a key role in raising awareness of Samsung’s sponsorship of London 2012 as a Worldwide Olympic Partner.
Kyonghee Han, Director of Sports Marketing Group at Samsung Global Marketing Operations commenting on the appointment, said; “There is a long-standing relationship between and Samsung and Digitas at a global level. We believe that Kitcatt Nohr Digitas are the right agency partner to develop the Samsung Olympic Website successfully and that they will execute a highly effective digital campaign.”
Marc Nohr, Chief Executive Officer at Kitcatt Nohr Digitas, commenting on the win said; “We are thrilled to be working with a globally respected brand such as Samsung on its Olympic Games activity. We look forward to creating a website befitting one of the greatest events in the world.”