Leading sports lifestyle brand PUMA has appointed integrated agency Kitcatt Nohr Digitas to its global Teamsport social media business. The appointment follows a competitive pitch.
Kitcatt Nohr Digitas has been tasked with developing a new social media content and engagement strategy for PUMA’s Teamsport category, which focuses on football and rugby, but also incorporates cricket and indoor sports. The agency will create and manage activity across all PUMA Teamsport digital platforms including PUMA.com/football and PUMA.com/rugby and the Twitter and Facebook pages for PUMA Football and Rugby, as well as key third party platforms and the blogging community.
The new strategy will utilize PUMA Teamsport’s key assets which include world-class footballers Sergio Agüero and Cesc Fàbregas (amongst others), national football teams like Cameroon, the Cote D’Ivoire, Italy and Uruguay; as well as Ireland Rugby and club teams throughout the world.
Terence Parris, Head of Marketing Teamsport at PUMA commenting on the appointment, said; “We were really impressed by the strong creative ideas presented by Kitcatt Nohr Digitas, as well as the energy and enthusiasm of their team. They demonstrated a clear understanding of who we are as a brand, our objectives and strategic focus moving forward and how we can work to realize these, and we look forward to working with them.”
Marc Nohr, Chief Executive Officer at Kitcatt Nohr Digitas commenting on the win, said; “Winning PUMA is a real endorsement of our social media and content offering, and we’re very proud to be working with such an innovative brand.”