Nationwide and Kitcatt Nohr Digitas have launched a campaign to promote Simply Rewards, a new range of discounts on major brands offered to Nationwide’s credit and debit card customers.
The campaign is the first work Kitcatt Nohr Digitas has created for Nationwide since being appointed to their direct marketing business in September 2011.
Kitcatt Nohr Digitas was briefed to create a campaign to promote Simply Rewards and encourage customers to use their Nationwide credit or debit card more often. The campaign is part of the brand’s “On your side” positioning, and Nationwide’s aim to help hard-working people get on better with their money.
In order to use Simply Rewards, which is available exclusively to Nationwide debit and credit card customers, there is no need to collect points or wait for statements to arrive. Instead, customers just need to visit www.nationwide.co.uk/simplyrewards, sign in with the first six digits of their debit or credit card number, follow the instructions for each offer, and use their Nationwide card when they pay.
Kitcatt Nohr Digitas has created a direct mail campaign which highlights some of the great offers available on the Simply Rewards programme. A booklet in the mail pack carries the line: “No points to collect. No waiting. No nonsense. Simply Rewards.”
Other campaign activity by Kitcatt Nohr Digitas includes emails and statement inserts. There will be monthly and quarterly updates, with new offers being introduced regularly.
Alastair Pegg, Head of Brands and Marketing at Nationwide, commenting on the new programme said; “We’ve launched Simply Rewards because we think rewards should help make our customers’ lives easier, not more difficult. They can enjoy great discounts on everyday buys as well as special treats, simply by using their Nationwide credit or debit card to pay.”