Kitcatt Nohr Digitas

A hugely successful customer acquisition campaign for Waitrose and the re-launch of Starbucks' loyalty programme triumphed at this year's DMA Awards ceremony.

The Waitrose campaign, which drove huge sales uplift for Waitrose.com, won Gold in the Best Customer Acquisition category, and also picked up a Bronze award for Best Retail.

Meanwhile, the launch of the My Starbucks Rewards programme romped to Gold in the Best Email category - a terrific accolade for a programme that has outperformed all targets in its first year.

The agency was also awarded for its work on Asus in the IT/Telecommunications category, and for best use of mobile for the Department of Health anti-smoking programme.

Ben Golik, Creative Director at Kitcatt Nohr Digitas, said "It's always gratifying to receive awards for work across so many of our clients - but this year what is particularly special is to win across such a spectrum of channels - from mobile to email, content, direct mail and radio."

"Our focus is on how customers react - not how we reach them. That's our real world take on being channel agnostic."

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