As part of the CANNT Festival, where some of the UK’s best creative agencies have got together to showcase and reward the best creative talent in the UK, Kitcatt Nohr Digitas is launching the CANNT Lion Hunt on the streets of London.
Designed to celebrate and reward London’s thriving creative community and also uncover some of the capital’s hidden gems, the game will challenge people to take photos of lions they see across the city and tweet them to @kitcattnohr with the hashtag #canntlionhunt.
The CANNT team at Kitcatt Nohr Digitas will reward each tweeted lion with points. A leaderboard will track progress and at the end of the competition the person with the most points will win an Apple iPad.
Commenting on the launch of the competition, Chief Creative Officer Paul Kitcatt said:
“This is an exciting time to be in London. With the Olympics just around the corner all eyes are on the UK’s capital and we want to encourage people to discover the hidden nooks and crannies of a city steeped in over 2,000 years of history. The lion is a traditional symbol of history and we think people will be pleasantly surprised at just how many examples they come across.”
The competition will run from Tuesday 19th June at 10am to Tuesday 26th June at 3pm. Any lions found in London will count – anything from statues to doorknobs and paintings to stuffed toys. The winner will be announced via Twitter and will receive an Apple iPad to be collected from the agency.