Kitcatt Nohr is to merge with the world’s largest digital marketing network, Digitas, in the UK. The merger will create a new agency, Kitcatt Nohr Digitas.
Kitcatt Nohr Digitas will offer an unprecedented combination of creative intelligence and creative technology.
The newly-formed agency will be part of the VivaKi network (a community which contains the world’s two largest digital specialist agencies, Digitas and Razorfish, and the world’s two largest media communications companies, Starcom Mediavest Group and ZenithOptimedia), and owned by Publicis Groupe.
The move brings together one of the most celebrated integrated agencies in the UK with the world’s largest digital marketing network. The new entity will combine Kitcatt Nohr’s integrated creativity with Digitas’ global presence, CRM expertise and proven ability to build interactive engagement models for brands and businesses.
Kitcatt Nohr Digitas will have a full-service offering that includes full creative services, media planning and ideation, technology and innovation, with specialized skills in digital marketing, brand communications, CRM, content and social media.
Kitcatt Nohr Digitas is uniquely positioned at the intersection of digital, media, content, creativity and analytics. The agency will leverage technology, both the talent and tools, in creative and innovative ways to bring to life and scale ideas.
The agency will be based in London, with access to to 3,500 creatives, technologists and analysts located around the world. The class-leading creative reputation of Kitcatt Nohr Digitas will be fortified by the power of the VivaKi global network, with its $60 million ad spend.
The newly formed agency will have around 150 staff, and a client list that includes Body Shop, British Olympic Association, Delta Airlines, John Lewis, Lexus, NS&I, P&G, Samsung, Shell, Toyota, and Waitrose.
Kitcatt Nohr Digitas’ management will be led by Kitcatt Nohr’s Managing Partner Marc Nohr, who will become Chief Executive Officer and Creative Partner Paul Kitcatt, who will be Chief Creative Officer. Both will report to Stephan Beringer, President, Digitas International.
Vonnie Alexander (currently Kitcatt Nohr’s Client Partner) will be Chief Client Officer at Kitcatt Nohr Digitas, and Kitcatt Nohr’s Chairman Jeremy Shaw will become Commercial Director.
Stephan Beringer, President, Digitas International, commenting on the newly-formed agency said; “There are many synergies between Digitas and Kitcatt Nohr which both complement and strengthen the agencies. This move enables us to offer clients a deeper and wider service on a global basis. It’s a win-win for all.”
Marc Nohr, Chief Executive Officer, Kitcatt Nohr Digitas, commenting on the merger said; “By bringing together Kitcatt Nohr with Digitas, we are adding to our agency resources we could not build in our lifetimes: huge capabilities in technology, in media, in data and in digital design. It’s exciting to be a part of this merger and we are looking forward to sharing our expanded capabilities with our clients.”