Whether it is comparing prices using a smartphone in Aisle 5 or sending photos and asking advice from peers on the healthiest cereal options, consumers have been well ahead of retailers and mobile solutions providers. What next?
This was the topic up for debate on Tuesday 18th September at the OMMA Mobile Conference, where a panel of experts, including Kitcatt Nohr Digitas' Mo Morgan were asked to share both the metrics and the trajectories on mobile shopping.
Topics discussed included evolving M-Commerce and M-Payment behaviours and the ever-changing purchase funnel as web, promotional and app programs take shape for the next big holiday season.
Panelists: - Mo Morgan, Technical Director, Kitcatt Nohr Digitas- Britta Anderson, Head of Mobile Initiative, Ansible Mobile- Adam Levene, CSO, Grapple Mobile- Tim Longfoot, Managing Director, Open Fundraising- Oisin Lunny, Senior Market Development Manager, OpenMarket