The Asus Intel In Search of Incredible campaign, created by Kitcatt Nohr Digitas, has won an Intel Marketing Innovation Award.
The awards, which took place for the first time this year, recognize standout marketing campaigns created for Intel Corporation.
In Search of Incredible, a global integrated campaign featuring Grammy-winning recording artist Jason Mraz, was given the Intel Paid Media Award for best strategy and results from paid media.
The campaign was centered on Mraz and consumers sharing "incredible experiences" online. It reached more than 2 billion consumers, delivered 5 million unique visitors and elevated key brand metrics among the targeted young adult audience.
Judges for the inaugural awards consisted of Intel marketing directors and executives in all geographies.