Kitcatt Nohr Digitas

What does the future hold for social and digital agencies?

According to research conducted amongst 2,000 marketing students across Europe, the days of the specialist social media and digital marketing agency are numbered. Over 80% of our industry’s up and coming talent reckon that these standalone agencies will disappear within the next 10 years, as digital becomes a mainstream discipline for all marketers.

Read more

Emerging from recession in Europe

Publicis Groupe recently published some interesting research exploring how Europe will find its way out of this recession – if indeed it will ever do so. How are Europeans reacting to the recession? Who will emerge stronger, who will have been weakened? Do people fear the worst is yet to come, or can they see the light at the end of the tunnel? How do they think their countries will overcome the crisis? Which measures do Europeans view as necessary, or pointless, even counter-productive? Finally, how and to what extent are people prepared to reshape their daily lives in order to adapt to the new reality?

Read more

The future of digital campaigns

We talk a lot. My agency, I mean. We debate, we question, sometimes we quarrel, always trying to get to the bottom of common truths and, often, trying to turn them on their head.

Read more

Speaking in Code

At last week's 'Now / Next / Why' Contagious conference, I was struck by a session called the 'Coding Generation'. In today's digital world 'speaking in code' is no longer the preserve of spies, sleuths and school kids - it is also becoming the language of marketing.

Read more

Are you ready to go deeper?

The World Wide Web. Oh digital womb of information. Oh protocol structured, network driven divine alter of worship. Oh what a load of tripe. To let the raging bull into the china shop of illusion, it’s a corporate controlled space where 2.5 billion souls consume, babble like jacked up geriatrics in a bingo hall and watch consenting adults indulge in their twisted ballet of the flesh. At least that’s what I thought.

Read more

Welcome to the land of smiles

So, the universe is expanding at an ever-increasing rate, two parents had the audacity to name their child Mitt*, and my latest verbal tapestry is being spun live and direct from Colombo, Sri Lanka – just to put your blog reading experience into some kind of context. But forget the wild beaches, lush jungle and scorching Sun. I’m surrounded by smiles. Thousands and thousands of smiles.

Read more

Now a Major Motion Picture

I’m waiting for the film of Fifty Shades of Grey to be announced. Now, I blush and hurriedly say, “No, not like that.” I don’t want to see it if and when it does come out. More, I’m predicting that the adaptation will happen. Maybe it will encounter a bit of controversy, but it’ll ultimately get its ‘18’ certificate from the BBFC and be a sure-fire box office success.

Read more

What are you looking at?

There was a time when Galileo Galilei turned his gaze to the heavens to search for the truth. Now human beings simply look down. But we no longer even care about finding the answers. We’re transfixed by the rectangular ego-portal nestling in our palm. The internal self has usurped the external world. The fractalisation of human consciousness has begun.

Read more

The Importance of Being Bond

Sam Mendes’ Skyfall has just become the fastest film in the UK to break £50 million in ticket receipts. It’s on course to emerge as the highest grossing film of 2012 (on these shores) and is leaving more box office records in its wake than Slavic villains.

Read more

50 Shades of Failure

After a hard day spent banging out the verbal flavour for various corporate entities, it was time to return to my chamber of misery. With a Quasimodian shuffle I headed toward the concrete horror of Warren Street, unaware of the hilarity that was about to ensue.

Read more