Publicis Groupe recently published some interesting research exploring how Europe will find its way out of this recession – if indeed it will ever do so.
How are Europeans reacting to the recession? Who will emerge stronger, who will have been weakened? Do people fear the worst is yet to come, or can they see the light at the end of the tunnel? How do they think their countries will overcome the crisis? Which measures do Europeans view as necessary, or pointless, even counter-productive? Finally, how and to what extent are people prepared to reshape their daily lives in order to adapt to the new reality?